About Us

Our Story

LUXHUERĒ is more than a brand, it's a way of life that ALL who are after it, should be able to "LIVE IN".

You may notice that our name looks and sounds similar to the word luxury.  That's because it is.  LUXHUERĒ is pronounced as you would the word "luxury".  Its distinct spelling is tied to our mission, which aims to spotlight the importance of generational wealth in underrepresented communities and peoples of color (hence the "HUE" in our name) while simultaneously  providing luxe and classic apparel and living designs.

LUXHUERĒ's color palette gives way to a minimalist and modern aesthetic that can be enhanced and combined with your personal style.

All deserve to "LIVE IN" and enjoy the life of LUXHUERĒ.


Rechelle Holly


Currently an Interior Architecture & Design Grad Student, Rechelle has a passion for uplifting her community, exploring fashion, and interior design.  Her previous backgrounds  in Elementary and Secondary Education, school and career counseling, and clinical/mental health.  LUXHUERĒ was created to establish a new vision and idea of luxury lifestyles for African Americans and people from underrepresented communities of color.

Next Steps...

Visit our blog for tips on financial success and freedom, lux living tips, or head over to our store for your next favorite closet piece!